Are College Athletes Students or Employees?

College athletes’ position in sports gets debated almost daily these days. Young men and women are going into the world and competing for NCAA and their respective colleges. While it is excellent for young people to get out there and experience their dreams in full, there is a moral dilemma that must be addressed.

These college athletes are earning the colleges billions of dollars while receiving absolutely nothing in return. Sure, most of them will be there on scholarships, but that doesn’t even come close to what they deserve.

The question we have all been asking about is ‘should these college athletes still be considered students or should they be regarded as employees?’ We discuss more at March Athletic Club.

College Athletes are Being Used

The colleges are taking these young men and women out of their colleges and panting them in sports teams around the globe. You would think this would be great as they could get right into their careers but that isn’t so.

Everything would be fine if these college students were fairly compensated for their efforts. However, the colleges are pocketing millions of dollars a year without giving a penny to the ones who got it for them.

Amateurism Act Agreement of 1906

The actions of the NCAA are in direct violation of the Amsterdam Act Agreement of 1906. The coaches of these teams are using the scholarship agreement with the colleges to take the students out of school without much say from their professors.

A scholarship is a fantastic opportunity for anyone, but it isn’t right for these coaches to violate a century-old act that should still be enforced.

No one is certain why the government pays no heed to this obvious breach. The general opinion is that they are enjoying the flow of cash.

NCAA’s Blackmail Technique

The NCAA created a contractual agreement clause in 1967 that gave them full power to ‘fire’ a college student from their team and retract their scholarship agreement. They could do this at any time if the college student did not perform well enough.

There is no specific guideline for how the student should perform. The decision is entirely up to the coach in question. At the end of the day, any student who doesn’t earn the team a decent amount of money has a high chance of losing their scholarship.

So, now college students are forced to perform in the team to keep their scholarship without the benefit of any salary.

Conclusion

Obviously, a team should earn something from paying a scholarship to a college student. However, at this time college students are being treated like employees during their scholarship period.

The number of complaints and lost dreams from college athletes should point out the issue with the NCAA. Steps should be taken to ensure that student-athletes remain, students, not unpaid employees.

 

Why Large Corporations Sponsor Sports Clubs

Sport isn’t just about the game these days. Sports teams get sponsorships from massive corporations like Samsung, Carlsberg, and so on. Red Bull is especially pro-active in the sports world and spends more on it than anyone else. Read: http://www.marchathleticclub.co.uk

There are plenty of reasons why these corporations are interested in sponsoring sports clubs. The benefits for both the corporation and the sports club in question make the relationship more than worthwhile for all involved.

The sponsors for these sports clubs vary in business goals. Sponsors are working with beverages, airlines, electronics, real estate, you name it, and someone does it. Here are some of the more common football club sponsors as an example:

  • Arsenal – Emirates
  • Blackburn Rovers – Crown Paints
  • Bolton Wanderers – Reebok
  • Chelsea – Samsung
  • Fulham – LG Electronics
  • Liverpool – Carlsberg
  • Manchester City – Thomas Cook
  • Manchester United – American International Group
  • Newcastle Ltd – Northern Rock
  • Stoke City – Britannia
  • Tottenham Hotspur – Mansion
  • Wigan Athletic – JJB Sports Ltd

Now that you have an idea of what I’m talking about, let’s get into the reasons why corporations sponsor sports clubs:

Brand Awareness

Brand awareness means the knowledge of your brand among your target audience. (Those who are likely to purchase your product) Sports-wise, there are people from all around the world who are interested in watching and supporting their favourite team.

Sponsoring one of these teams allows that corporation to get their name out to more potential customers. Most of these corporations are already well-known but jogging the average person’s memory leads to more sales.

Ad Potential

You may not notice on a conscious level, but sponsors throw up advertisements about new products and deals all the time. During a match where Red Bull is the sponsor, you’ll see an ad about the newest deals they have with one of their businesses. (That’s right, Red Bull doesn’t just sell energy drinks)

Here is where the true power lies. More than half the world watches sports on TV or in person at some point. Getting your advert out during a game will bring in local customers and international customers alike. You can literally create a localized and worldwide and at the same time.

Patriotic Fans

Patriotism isn’t quite the same, but you understand the reference, I’m sure. Those who are dead-set on a particular team will do anything to support them. If a corporation sponsors their team, there’s a high chance that they will also support the corporation.

The power of a dedicated fan-base should never be ignored. Fans make or break businesses. If you can’t sway your target audience to your side and have them love you, then your business won’t last long.

You’d be surprised how important the social aspect of business can be. Without a strong connection to your customers or fan base, you can’t improve the company’s reputation.

Conclusion

In essence, the main purpose of corporations sponsoring sports clubs is to gain reputation and further sales. Money, as always is the chief focus of a company. So long as the company takes the interests of their customers into consideration, like sports, they will succeed.